Overview
The doctors and medical team at Yale-New Haven Hospital are among the world’s best. They take pride in treating conditions most hospitals simply can’t. Their reputation is well deserved but surveys showed that the Yale-New Haven brand was seen as stodgy, cold and somewhat inaccessible to the community they served.
The truth is, Yale-New Haven’s staff is as dedicated to creating a caring patient experience as they are to providing world-class healthcare. The challenge Yale-New Haven faced was articulating and presenting the multiple facets of their character and compassion to emphasize a side of Yale-New Haven that many never see.
Solution
Acsys created and tested a series of campaign platforms that conveyed Yale-New Haven’s warmth and compassion. The winning concept, called “We Are…,” taps into the many personal stories that illustrate Yale-New Haven’s leadership, dedication and humanity. Our design approach focuses on an experience that feels comforting, welcoming and optimistic. Acsys’ information architect distilled and recast thousands of pages of fragmented content into a highly organized, intuitive experience that makes Yale-New Haven’s wide array of services and information easily accessible. Lastly, we extended the design to Yale-New Haven’s Cancer, Psychiatric and Children’s hospitals to deliver a unified and consistent online presence.
Services
- Strategy
- Information Architecture
- Creative
- Photography
- Flash Development
- HTML Production
- Page Content Optimization