Overview

With no company name, no logo and no tagline, Virtus Investment Partners approached Acsys Interactive with just an idea for a new organization built on the foundation of The Phoenix’s Investment Services Group. With our help and guidance, it quickly evolved from a spin-off concept to a full-fledged business in just under 3 months. We headed the new company’s online efforts, working in concert with Virtus’ brand identity agency to accelerate the creation, interpretation and dissemination of this exciting new business.

Solution

We created a one-stop, online destination that would serve both the public at large and Virtus’ internal audiences via the same entry point. The benefits of this approach were twofold. First, it provided a single, streamlined coordinate to serve Virtus’ multiple audiences; second, it created a unified introduction to The Virtus brand for all its constituents. Our "gateway" design solution let Virtus’ audiences self-identify at the homepage level, making access to relevant information that much simpler. Further, Acsys Interactive created a focused messaging campaign for the homepage that's carried through the site conveying Virtus' brand values and core attributes.