Overview
In 2006, Timex decided to re-introduce and refresh their storied tagline (“Takes a licking and Keeps on Ticking”) to coincide with the release of five new watch lines.
To support the launch campaign, Timex engaged Acsys Interactive to create a series of distinctive online experiences that quickly immersed customers in each brand’s unique personality, style and features while conveying Timex’s renewed commitment to bold, fresh design.
Solution
Acsys Interactive worked with Timex to create a true “store-within-a store” online experience that could be easily co-branded to live within Timex’s retail partner sites. Five rich media micro-sites were created to support the launch sales program, all fully conceived and deployed within 8 weeks. Each micro-site used the same architecture and functionality. When reproducing the experience across the five watch lines, we provided great efficiencies for the launch without sacrificing the uniqueness of each individual line, or the equity of the new campaign.
Results
- Online “store-within-a-store” concept was picked up by Kohl’s and Sears and was featured on their Web sites.
- The micro-sites became the online blueprint for Timex product introductions, thus allowing each product line to carve its own identity while maintaining its connection to the overall Timex brand.
Services
- Creative Concepting
- Interface Design
- Flash Development