Overview
MassMutual Retirement Services participant Web Site needed to provide their participants with a better digital experience and be more on par with their competitors' sites. To accomplish these goals, they needed to create and promote a vision of what their next-generation online presence will be.
Solution
Acsys developed a sales commercial video to promote MassMutual's RetireSmart participant website relaunch (retiresmart.com). The video was created to help support sales efforts in selling in new retirement services plans with prospective clients. It featured the site's new look and feel, navigation, targeted content areas, gap analysis, what-if scenarios, interactive game and future features. The video also explains how MassMutual created the site to make retirement planning easy, interactive and turnkey for their participants and sponsors. The updated site relaunched in January 2011.
Services
- Concept
- Storyboarding
- Creative
- Copywriting
- Video Production
- Flash Development
- HTML Production