Your Future Moves iPhone App
Challenge
Most consumers do not save enough or invest properly for retirement especially with younger audiences like Gen Y. MassMutual wanted to make them think about retirement in a fun/enlightening way so they would reassess their plans and allocations.
Solution
We created an iPhone app that lets users take a peek at their future, challenges users to see how they will look at retirement age, places them in future humorous outcomes that highlight the need to plan or save properly and allows them to share their outcome on Facebook. The application is unbranded until the reveal of their future, when the connection to MassMutual is made explicit.