Overview
Horace Mann sells insurance to teachers, just teachers—that's their niche. Faced with an increasingly younger audience, Horace Mann's online presence was woefully out of step with the times. Horace Mann needed a partner who understood the magnitude of their technology and marketing challenges. On the back end, they were preparing to integrate a new content management system and technology platform. On the front end, they needed to completely overhaul the online customer experience—rethinking every aspect from messaging platforms and brand identity to online billing and claims processing.
Solution
Early in the project, we spoke with teachers and conducted card-sorting exercises to test and inform the most logical organization of content. Next we developed a message platform that was built around thanking teachers for their dedication, and introduced other educator-centric features like a Teacher's Lounge, where teachers can find information about sweepstakes, scholarships, and funding for classroom projects. We ended by rolling out the implementation of a SiteCore CMS and serving as tech consultants throughout the build process. The launch gives Horace Mann a smart looking site that performs exceptionally well.
Services
- Strategy
- Information Architecture
- Creative
- CMS Platform
- HTML Production
- SEO
- Page Content Optimization