Overview
Chemtura is a specialty chemicals company with global reach and over $4 billion dollars in sales. Chemtura is also a completely new brand—formed from the merger of the Crompton and Great Lakes companies in mid-2005. Chemtura faced many daunting challenges as it moved to re-define and re-brand itself with its employees, customers and the public at large.
Solution
Acsys worked closely with Chemtura's brand identity partner to ensure that the look, tone and feel of the site would be consistent with the company's portfolio of communications. Since the Web site would be the first manifestation of the Chemtura brand, it was critical to establish the right look and feel at the outset.
As Chemtura continues to build its presence both on and offline, they will continue to leverage their Web site as a critical component in their overall business strategy. Today, they have a world-class site that allows them the freedom, flexibility and agility to react to changes in the market and their business environment.
Services
- Strategy
- Information Architecture
- Creative
- Flash Development
- HTML Production