In-Depth Knowledge of the CMO and the Marketing Team
You may ask, "what does a 'product strategy' have to do with an interactive agency?" Acsys has remained ahead of the curve in ensuring that our clients have the latest tools to manage their electronic marketing services. Our suite now includes several Web 2.0 product solutions that integrate tools for content management (website, portals, intranet and extranet), email management, event management, analytics, recruiting and taxonomy.
I have a long history of close collaboration with marketing departments and I fully understand the environment in which they operate. I have over 20 years of experience designing solutions for various software and technology companies. My product development background incorporates every major vertical market and includes everything from start-ups to Fortune-rated corporations. Along the way, I have held several marketing positions, including CMO. My unique background of technology product management and marketing provides a foundation of expertise and understanding that will help me quickly recognize your business' unique requirements and develop solutions to move your organization forward.
"Voice of Customer" Research Builds a Successful Platform
My primary desire is to learn more about your current processes for reaching customers and to improve the products that help you get campaigns deployed effectively. I focus on "voice of customer" research, which involves listening to suggestions for product improvement and gathering information for new development strategies. I try to spend as much time in the field as possible to better understand how our clients are utilizing the tools and gather ideas for improvement.
These are challenging times for a marketing department. Increasingly, marketing teams are under scrutiny for everything - from cost control to compliance. I want to understand your departmental workflow and the types of triggers that drive your success or cause concern. It is my job to refine the solutions that will help your department succeed despite the difficulty. By embracing this contextual inquiry type processes, I will be able to advance our product platform to a point where you can connect with your customers more effectively and efficiently than ever before.
A Vision Based on Your Plan
Acsys Interactive was arguably one of the first interactive agencies that embraced the evolutionary demand of self-managed websites. Over the years, we have updated the product suite to keep pace with your demands. We have also moved beyond basic content management capabilities for the introduction of new modules such as SiteManager eMail, Events and Recruit. While I am interested in hearing more about your vision, I also want you to know that I am currently investigating large-scale development of several new initiatives that embrace Web 2.0 technologies. Acsys Interactive has a deep bench and high level of experience in developing sites with these interactive techniques. I realize that merely mentioning the second generation of the web invokes a series of questions around the meaning of Web 2.0, but rest assured, I will never deploy technology for technology sake. Rather, I will embrace the development styles that will improve the usability of your site and its daily management.
My vision for SiteManager is multifaceted, and it includes the development of a new content management platform for improved site usability, easier access, wizard-driven workflows and solutions to make the management of your sites more efficient and effective.
If you have any questions or suggestions about our products, I would welcome your call at 860.404.3349 or your email at kurts@acsysinteractive.com.
Thank you for your time and I look forward to serving you!
Kind regards,
v.p., product strategy & development
Free Consultation
Talk to the experts at Acsys Interactive about our free, customized, SiteManager integration analysis.
Kurt Swanke, VP Product Strategy & Development
kurts@acsysinteractive.com
860.404.3349