The mobile Internet is a daily activity for many consumers. Mobile phones are attached to your belt or within an arm’s reach 80% of the day. Today, there are over 70 million mobile Web users in the United States. They want instant access and a way to look up information while they are out and about – in fact the average iPhone user spends just 45% of the time making calls. Smart marketers realize that making it easy for mobile users to engage in conversations is critical. Companies and brands that are becoming early adopters of mobile marketing – ensuring that their websites and portals support mobile devices – will benefit from an uncrowded presence and have significant advantages over their competitors. (more…)
| Author: Alex Fraser Alex brings more than 25 years of strategy development, marketing, public relations and client management experience to the Acsys Interactive team. Since joining Acsys, Alex has been a key team member in successfully developing strategic roadmaps for several of the company’s largest healthcare, financial services, and industrial manufacturing clients. Since 2009 Alex has served as an expert judge for Strategic Healthcare Communications’ eHealthcare Leadership Awards and is currently frequent contributor to their monthly newsletter. | Friday, April 16th, 2010 at 11:21 am Rate It! |
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