5 Best Practices to Drive Patient Volume from Your Physician Finder

Mobile Enablement

Consumers are increasingly relying on their smartphone for Web access. At the immediate time, consumers need physician phone numbers, maps, directions and more. It’s essential to make mobile engagement with your site as easy as possible.

Mobile presents hospitals with an opportunity for differentiation in their market; Acsys’ Hospital Industry survey found that, surprisingly, mobile was not even on the radar in more than 50% of the respondent hospitals. There are 2 different approaches to consider – a mobile website or a native Web app. The mobile website will be more universal across smartphones and multiple operating systems, whereas the native App can have an advantage when there is a high frequency of access by the user or when Internet access is suboptimal, such as in subways. The mobile Physician Finder should be a component of a hospital’s overall mobile strategy and when integrated with the hospital’s analytics solution, such as Google Analytics, Web Trends or Omniture Site Catalyst, it can provide significant insights to marketers on the mobile visitors actions, including the determination of highly accessed service lines.

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