Facebook – A Marketer’s Newest Broadcast Channel

Facebook is an important element in many company’s social media mix. With Facebook’s worldwide membership now over a half a million strong, your well defined and executed strategy for this destination can have a significant impact on your brand.  Many marketers are familiar with the platform’s basic features and are integrating feeds from their YouTube and Twitter channels into Facebook.  I am really intrigued by an emerging new trend on Facebook – live video and integrated chat! (more…)