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Archive for the ‘SiteManager’ Category
Are you a hero to sales?
Thursday, April 15th, 2010
The age-old adage that sales and marketing are like oil and water is a tale that I would love to see go away forever. Throughout my career as a marketer, I thrived on the success of the sales team in order for me to reach my revenue and market share goals. I worked feverously with the sales team to differentiate our brand and make it a clear choice for consumers. The art of the deal and the quantity of them, was the ultimate validation that your marketing plan was on target. (more…)
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Author: Kurt Swanke Kurt, vp, product development and strategy at Acsys Interactive brings over 20 years of experience as both a marketer and product manager. His background includes all of Acsys' vertical markets and encompasses subjects from start-ups to Fortune-rated corporations. Kurt has been involved with Acsys and the SiteManager product suite as both a client and employee since 2005. | Thursday, April 15th, 2010 at 2:28 pm Rate It! |
Seeking a path to a better experience?
Tuesday, April 13th, 2010
When you’re thinking of silver bullet strategies for improving your visitor’s experience, make sure you include a healthy dose of trees…”tree paths” that is. Improving your site experience starts with map of how your visitors are utilizing your site today. The SiteManager / Stats solution has the ability to run a “tree path” report that shows a graphically intuitive depiction of how visitors navigate “to” or ‘from” certain pages on your site. The report helps to better inform your digital marketing strategies since you can easily see the source for all traffic on your site. For example, the report can show which path is driving the most traffic to your new service or product page. By leveraging this information, you can become more in-synch with the paths that work best. Another benefit is that you may identify that certain sub-pages are very popular and that they should have “quick link or banner” status from your home page so that it is easier for your visitors to get to the page. So, the next time you design a strategy to improve your experience, go green and start with the trees.
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Author: Kurt Swanke Kurt, vp, product development and strategy at Acsys Interactive brings over 20 years of experience as both a marketer and product manager. His background includes all of Acsys' vertical markets and encompasses subjects from start-ups to Fortune-rated corporations. Kurt has been involved with Acsys and the SiteManager product suite as both a client and employee since 2005. | Tuesday, April 13th, 2010 at 11:26 am Rate It! |
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