The Six “Abilities” of Your Web Site

Often when asked, “What is the number one priority of a Web site?” many will reply emphatically, “make it usable!” While I agree that is important, is it really the number one priority? I say, not. In fact, I believe it to be the third priority. I can hear the groans as I type. Let me explain.

Before a Web site can be deemed “usable”, it needs to be “desirable”. The user has to be compelled to interact, to navigate, to immerse themselves in your online world. Following suit, whether or not desirable, is it viable?

Is your Web site “able?” Consider the following six “abilities”…

1. Viable: Does the Web initiative align with the organizations overall strategic business objectives? Does it support desired business outcomes (independent of the Web site)? Does it clearly map to target audiences and their needs? Do you clearly understand the differentiating benefits that your organization brings to the table?
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The Who, What and Why of alluminate

Welcome to alluminate – we are thrilled to have you with us.

For our initial post, in the spirit of transparency that Acsys aspires towards, and also in support of our belief that social media execution must follow clear strategy, we thought it would worthwhile to share a few focal points from the Strategic Channel Plan we created to shape this blog, to help educate you on what to expect from alluminate: (more…)