Acsys Interactive Launches the First Ever Hospital Industry Crowdsourced Survey

06.03.10 Hospital marketers will finally have a cure for their curiosity on how their marketing plans compare within the hospital industry via participation in a revolutionary crowdsourced survey. Hospitals compare themselves on everything, using data to stay abreast of their performance, competition, customers and to inform their investments. In the emerging world of digital marketing and technology, benchmarks are often elusive, outdated, expensive or irrelevant to marketers' specific needs. Acsys Interactive is working to change that via a landmark research initiative, The Hospital Industry Crowdsourced Survey of Digital, Integrated and Emerging Marketing.

Acsys invites all hospital marketers to join their peers now in submitting the questions that they want to pose to the industry. "The process is very simple," according the Mike Stutman, SVP Strategy & Innovation. "You tell us what you are interested in learning from your peers in the realm of digital, social, mobile and emerging marketing. Just post your question as a comment on our blog. Think about what your biggest hot buttons are, whether they have to do with social media policy, marketing ROI or investments in mobile. We'll review your question, then cull the questions together, send the survey back out to the industry and analyze the results." Once the findings are compiled, as a participant, marketers will have first access to the findings before they are available anywhere else.

The survey is being made available at no cost... it is free to participate and free to receive results. The questions asked in the survey are virtually guaranteed to be relevant to marketers because marketers are determining what the questions should be! The survey and resulting data will be structured, vetted and statistically significant, enabling analysis using parameters such as bed size and type of organization. The report will include a summary of findings, results for each question and relevant charts and graphs illustrating key points.

Acsys has partnered with Equation Research, a next generation research company that has successfully implemented the first crowdsourced survey in the Marketing industry. After that, stay tuned for a notification of the availability of the survey itself and please take the survey when it is sent to you!

Acsys Interactive (www.acsysinteractive.com,) is an award-winning, full-service interactive agency focused on delivering quantifiable results for clients. Services include strategy, branding, design, digital marketing, software development, and hosting. Acsys delivers technology agnostic Web 2.0 solutions via rich media, social media, intranet, extranet, ecommerce, portal, and mobile delivery. Its 15 years of experience spans across consumer, financial services, insurance, healthcare, manufacturing, education, and non-profit industries. Clients include ESPN, Amica, Timex, ING, Blue Cross Blue Shield of Rhode Island, Sikorsky, New York University, Columbus Regional Hospital and Yale-New Haven Hospital. Acsys is headquartered in Farmington, CT with offices in New York City and Boston.