Innovation Is Central Theme Of Columbus Regional Hospital Website Redesign
02.15.10 Innovation has always been central to Columbus, Indiana and at Columbus Regional Hospital (CRH) innovation improves patient outcomes. Unfortunately this message was not being conveyed via the user experience from CRH's old website which wasn't intuitive or engaging. After a national search CRH selected Acsys Interactive to innovate.
An Undiscovered Brand
As with many regional hospitals CRH experiences a problem with out migration. Health seekers would drive right past their hospital on the way to facilities in Indianapolis with a misguided belief that "bigger equals better". Yet CRH physicians include national leaders. CRH's Lung Institute under the direction of Dr. David Wilson has pioneered innovative technology that allows physicians to see deeper into the lungs providing earlier diagnose and optimized patient treatment of lung disease.
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Acsys seized the opportunity to differentiate Columbus Regional's brand story and created a more visually engaging, brand-enhancing on-line experience consistent with CRH's level of offline excellence. Navigation was substantially improved and now places the patient in control via integration of the site into the patient flow via highly visual overlays.
Larry Meade, Columbus Regional Hospital's Manager Marketing and Advertising, shares: "Our new web site is our most significant marketing vehicle; our whole marketing infrastructure is web. Acsys' team really listened and understood our DNA. The feedback has been great so far…we all certainly worked hard to get it right, and it shows."
About Columbus Regional Hospital
Columbus Regional Hospital is a 225-bed facility providing emergency and surgical services, a primary stroke center, chest pain center, lung center, heart center, cancer center, and many other specialty areas. In January 2010 The American Nurses Association (ANA) has recognized Columbus Regional Hospital with the Outstanding Nursing Quality Award, one of only six hospitals nationwide recognized. Columbus Regional was recognized for having outstanding patient outcomes tied directly to high quality nursing care.
About Acsys Interactive
Acsys Interactive is an award-winning, full-service interactive agency providing strategy, branding, design, digital marketing, software development, and hosting services with an emphasis on client results. Acsys Interactive takes a technology agnostic approach with expertise in Web 2.0, rich media, intranet, extranet, ecommerce, portal, social and mobile delivery and experience across the healthcare, financial services, insurance, consumer, manufacturing, education, and non-profit industries