Acsys Interactive Defines Orange Regional Medical Center’s Digital Strategy
01.25.10 Orange Regional Medical Center has launched its new website at
www.ORMC.org. The foundation of ORMC's strategic digital plan, the new site offers a significantly enhanced visitor experience, when learning about Orange Regional and services offered.
Many of ORMC's site visitors are dealing with very serious medical situations, causing both emotional upheaval and sense that they may not be in control of their life. Developed using Microsoft's .NET platform and Acsys Interactive's Site Manager, a next generation digital platform that equips marketing professionals with a suite of best-of-breed tools needed to manage a vast array of online content, campaigns, programs, and networks, the new
ORMC web presence is a critical touch point to patients and caregivers; inspiring confidence, a sense of ease, hope and direction.
ORMC's old website was dated, fragmented and a bit confusing. With the extensive use of I-Frames the users sometimes were presented with double scroll bars along with imagery and text that was not well balanced. After years of organic growth, the site lacked clear organization and structure. The look and feel of the old site was not consistent with a technologically advanced healthcare provider and out of sync with what patients, caregivers, doctors, and others expect from a healthcare leader.
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Marcy Manheim, Orange Regional's Director of Marketing, relates, "In designing our new website, we want visitors to sense that ORMC provides an unparalleled patient experience. People coming to the site should feel that ORMC's capabilities and medical expertise are in league with New York's leading hospital and not simply a small community hospital. From cutting edge medical technologies to a dramatic new facility expansion, the evidence to support ORMC's leadership in healthcare and medicine is there."
About Orange Regional Medical Center
With 450 beds, over 2,400 healthcare professionals and more than 550 outstanding physicians, ORMC provides a complete range of acute inpatient and outpatient services in nearly every medical specialty. ORMC is constructing the first new freestanding hospital built in the State of New York in 20 years and will be one of the largest medical centers between the Tappan Zee Bridge and Albany.
About Acsys Interactive
Acsys Interactive (www.acsysinteractive.com,) is an award-winning, full-service interactive agency focused on delivering quantifiable results for clients. Services include strategy, branding, design, digital marketing, software development, and hosting. Acsys delivers technology agnostic Web 2.0 solutions via rich media, social media, intranet, extranet, ecommerce, portal, and mobile delivery. Its 15 years of experience spans across consumer, financial services, insurance, healthcare, manufacturing, education, and non-profit industries. Clients include ESPN, Amica, Timex, ING, Blue Cross Blue Shield of Rhode Island, Sikorsky, New York University, Columbus Regional Hospital and Yale-New Haven Hospital. Acsys is headquartered in Farmington, CT with offices in New York City and Boston.