Acsys Interactive To Help Define FDA’s Social Media Policy
10.27.09 Acsys Interactive has been selected to speak at a public hearing on the "Promotion of FDA-Regulated Medical Products Using the Internet and Social Medial Tools".
The Food and Drug Administration's Center for Drug Evaluation and Research, the FDA's Center for Biologics Evaluation and Research, Center for Veterinary Medicine, and Center for Devices and Radiological Health is conducting a hearing to discuss issues related to the use of emergent Internet technologies for promotion of these regulated medical products which include prescription drugs and medical devices. Acsys Interactive's president, Stan Valencis, will be presenting perspectives from the company's diverse healthcare clients regarding the extent to which healthcare professionals and consumers are using and are influenced by various social media tools and the impact of the Internet and Social Media promotion on public health.
Acsys is inviting interested parties to present their own points of view on social media by participating in a brief on-line questionnaires for healthcare marketers, medical device-pharma, or physicians. These responses will be consolidated and included in the discussions with the FDA as they seek to shape their policy decision.
The FDA's last public meeting on using the Internet was in 1996 with discussion topics at that time centering on chatrooms and newsgroups. The FDA recognizes that there are new Internet tools and technology including blogs, microblogs, podcasts, social networks, video sharing and wikis. As the use of social media tools on the Internet has proliferated the FDA is engaging in a fact-finding process by communicating with companies, such as Acsys Interactive, to gain a better understanding of the challenges and issues involved with Internet promotion using these newer Web 2.0 technologies.
About Acsys Interactive
Acsys Interactive is an award-winning, full-service interactive agency providing strategy, branding, design, digital marketing, software development, and hosting services with an emphasis on client results. Acsys Interactive takes a technology agnostic approach with expertise in Web 2.0, rich media, intranet, extranet, ecommerce, portal and mobile delivery. It has more than 10 years of experience across the consumer, financial services, insurance, healthcare, manufacturing, education, and non-profit industries.
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