Acsys Interactive Supports Jimmy Fund Event with Video and Social Marketing

When traditional media failed to deliver, Connecticut Conquers Cancer Jimmy Fund Golf event organizer turns to Acsys Interactive for a comprehensive social media strategy, execution, and video production to increase awareness and charitable donations.

As the official online video provider of the "Connecticut Conquers Cancer" Jimmy Fund Golf Outing, Acsys Interactive is helping the Jimmy Fund extend it's statewide visibility and fundraising in support of the new Connecticut Patient Assistance Project at Dana-Farber Cancer Institute. 

Acsys Interactve has created a dedicated YouTube channel at www.YouTube.com/JimmyFundGolfCT as a destination for video testimonials from sports celebrities and corporate leaders supporting the cause. You can view personal stories from former NHL and NFL players and WWE Legends.

Among those participating were former Boston Bruins' greats Ken Hodge and Don Marcotte (both two-time Stanley Cup Champions with the Bruins in 1970 and 1972); Bob Sweeney (the former Bruin and Boston College standout, and MVP of the 1983 Beanpot Hockey Tournament); "Nifty" Rick Middleton (who tallied 448 NHL goals during the course of his illustrious career); former NY Ranger captain, two-time Norris Trophy winner as the NHL's best defensemen (1992 and 1997), 1994 Stanley Cup champion, recent inductee to the Hockey Hall of Fame -- and the pride of Cheshire, CT --  Brian Leetch; former New England Patriot Larry Eisenhauer (an AFL All-Star in 1962, 1963, 1964 and 1966, and a member of the Patriots All-1960s Team); Jim Bowman; Rick "Coach Buff" Buffington and others.  In addition, World Wrestling Entertainment (WWE) Legends Sgt. Slaughter, a former US Marine and one of the most beloved WWE Superstars of the mid-1980's, and the first African-American World Tag Team Champion, Tony Atlas, also participated.

The Golf Outing's Presenting Sponsors included such notable names as Wal-Mart, Mohegan Sun, Dominion and NRG Energy.  Other corporate sponsors were United Healthcare, Willis HRH, Pfizer, World Wrestling Entertainment, Northeast Utilities, Archie Moore's Restaurants, Manafort Brothers, Milone and MacBroom, and Iroquois Gas Transmission System.  Participating sponsors included Carriage House Mercedes Benz of New London, Morton's The Steakhouse / Hartford, Vespa Hartford, Heineken U.S.A., Narragansett Beer, D&D Market and Tara Doyle Photography.  

Acsys Interactive CEO and Founder, Stan Valencis, relates, "We are honored to have been selected as the official on-line video provider of the CCC Jimmy Fund Golf Outing and to lend our support to Dana-Farber, who continues to lead the way in breakthrough cancer research and developing treatments to combat cancer in its most aggressive forms.  Many healthcare institutions nationwide have established their own protocols based on the research and findings pioneered at Dana-Farber."

Glastonbury, CT businessman Tony Ravosa, the event's organizer, shares, "I'm happy to announce that $12,500 of the net proceeds from this year's event will be earmarked for toward the establishment of the new Connecticut Patient Assistance Project (CPAP) at Dana-Farber.  CPAP will help ease the financial hardship experienced by some Connecticut cancer patients and their families who are pursuing cancer care at Dana-Farber.  Residents of Greater Hartford and Eastern Connecticut are extremely fortunate to have a world-class cancer facility like Dana-Farber located in such close proximity."

Individuals and companies are encouraged to help conquer cancer by contributing at www.JimmyFundGolfCT.org.  Additionally interested cancer supporters can participate in a forthcoming EBay online auction of an autographed NHL hockey stick, NFL football and WWE "Legends of Wrestling" X-Box game, as well as an Ovation guitar courtesy of Ovation Instruments/KMC Music Corp. 

Acsys Interactive is an award-winning, full-service interactive agency providing strategy, branding, design, digital marketing, software development, and hosting services with an emphasis on client results. Acsys Interactive takes a technology agnostic approach with expertise in Web 2.0, rich media, intranet, extranet, ecommerce, portal and mobile delivery. Its 10+ years of experience span across the consumer, financial services, insurance, healthcare, manufacturing, education, and non-profit industries. Clients include ESPN, Amica, Timex, ING, Blue Cross Blue Shield of Rhode Island, Sikorsky, and New York University. Acsys Interactive, headquartered in Farmington, CT, has an office in New York City.