Acsys Interactive SiteManager Undergoes Rebranding and Launches New Website Presence

On July 31, Acsys Interactive announced that its SiteManager product suite underwent a re-branding effort and that it unveiled a new SiteManager website presence on AcsysInteractive.com.

As SiteManager has evolved with new features and functionality, our product naming has not. So over the past few months, the SiteManager product team has been hard at work analyzing customer feedback and our own vision for the platform's future. Our goal is to develop a more intuitive and descriptive naming structure that reflects where we are taking the SiteManager platform and one that is more aligned with how our customers are utilizing its tools on a daily basis.

The new branding strategy products included two parts; first, we looked at the names of the individual module to make them more consistent with one another and more intuitively descriptive and easily understood. For example, we are changing the module name 'hotspots' to 'SiteManager / Content.'

Second, we have taken the 12 current modules and resettled them into four new categories: promote, maintain, involve and analyze. The first category, the "promote suite", includes the tools that you will need to increase traffic and conversions to your site; the "maintain suite" provides the capability to keep your site current; the "involve suite" provides the platform for keeping your clients actively engaged in your web community. Finally, the "analyze suite" provides the tracking mechanism to measure performance and provide the impetus for improving your site and campaigns for more positive outcomes and user experiences. More details regarding the re-branding are available on the Acsys Interactive website acsysinteractive.com/product.

The new SiteManager section of the Acsys Interactive website includes 16 new pages to showcase the products, services and solutions. "This new website presence gives our SiteManager suite the spotlight it deserves," touts Kurt Swanke, VP of Product Strategy and Development. "Our clients have been asking for more details about SiteManager and these new pages deliver. The new site comes with perfect timing right on the heels of the new product branding and naming strategy. The SiteManager suite presented on the site now represents the core value proposition and key features for each solution."

"I'm excited about the new site, re-branding and most importantly the positive feedback we have been receiving from our valued clients,'" comments Swanke. "We look forward to making more improvements in the product website and the SiteManager product suite during 2009. There's definitely more to come."

About Acsys Interactive

Acsys Interactive (acsysinteractive.com) is an award-winning, full-service interactive agency providing strategy, branding, design, digital marketing, software development, and hosting services with an emphasis on client results. Acsys Interactive takes a technology agnostic approach with expertise in Web 2.0, rich media, intranet, extranet, ecommerce, portal and mobile delivery. Its 10+ years of experience span across the consumer, financial services, insurance, healthcare, manufacturing, education, and non-profit industries. Clients include ESPN, Amica, Timex, ING, Blue Cross Blue Shield of Rhode Island, Sikorsky, and New York University. Acsys Interactive is headquartered in Farmington, CT, with an office in New York City.