Acsys Interactive Posts 23% Growth In Challenging Economy

02.01.09 

Acsys Interactive announced today that it grew 23 percent in 2008 despite the bleak economic landscape. This stand-out performance, which can be attributed to the company's focus on fruitful, long-term partnerships with valued clients and its commitment to continuous improvement, represents a fourth consecutive year of double-digit growth for the interactive marketing agency.

"Acsys remains privately owned and without debt, which time and time again, frees us to make business decisions in the best interest of our clients," reflects Stan Valencis, President of Acsys Interactive. "Even though the economy has been contracting, we've been able to implement product improvements and develop new strategic offerings to help our clients flourish."

Valencis believes that helping clients generate new sources of revenue, acquire customers and reduce expenses is at the heart of Acsys Interactive's growth. Proving that the best return on investment in a slow economy comes from implementation of smart digital and interactive endeavors, the company's greatest asset, its human talent, imparts significant value and limits wasted resources through world-class strategic, creative and technical direction. Acsys Interactive's 99 percent client retention rate, made all the more remarkable given the climate of cutbacks and marketing budget reductions in 2008, underscores the success that results from such exceptional guidance.

"Acsys Interactive employees remain incredibly enthusiastic about supplying top-shelf products and services to the companies that rely on their skills and judgment," continues Valencis. "We are confident in our ability to offer vital strategies, creative expertise, and technological resources that are key to sustaining forward momentum for our clients. Such purpose engenders a strong work ethic and a morale that has never been higher."

This past year, Acsys Interactive redoubled its effort to achieve even greater market understanding and knowledge of key business drivers for the industries it serves. To support this goal, crucial executive roles were filled within the products and services arenas. New leaders, looking to solicit engagement from valued clients, embarked on a dedicated site visit program to gauge need and collect suggestions for improvement. As a result, clients have been delighted by the introduction of an array of enhanced products and services, such as PortalManager and the Web Application Firewall, that better serve to fulfill their business objectives.

Other departments at Acsys Interactive harnessed their own expertise and skill to exceed client expectations and drive greater levels of satisfaction and return on investment in 2008. The Creative group was recognized with over 40 national and international awards for their work, bringing attention, and driving increased traffic, to exceptional client productions like the Timex and Sikorsky websites. One of the year's highlights came as Acsys Interactive garnered a prestigious Best Health and Fitness Award from the Massachusetts Innovation & Technology Exchange (MITX) for the unique, rich-media laced Halifax Health website. Backed by data suggesting a 4,000-percent increase in site page views, and a 114-percent increase in the click-through rate, even as costs per click declined by 32 percent, such recognition of Acsys Interactive's hard work helped secure our client's standing as a leading health care provider with an industry-best web presence.

Impact claims like those for the redesigned Halifax Health website are borne out by statistics monitoring and analysis performed by the Digital Marketing group at Acsys Interactive. Demand for the group's services increased exponentially in 2008 as businesses came to understand the full value of concepts like search engine optimization and site statistical analysis. While monitoring site traffic and web positioning for clients like Halifax Health, Digital Marketing began collaborating with businesses like The Hartford Personal Lines E-Commerce Group to audit current practices, conduct testing, maximize vendor relationships and guide the strategic deployment of key words, banner ads, and search engine marketing tactics. Such analytics and interactive marketing leadership continues to help clients like The Hartford maximize internet investment returns and generate new sources of revenue.

Acsys Interactive's client focus didn't deter it from developing internal process improvements as well. Maintaining a strict adherence to the principles of the Balanced Scorecard throughout its operations, the company renewed its commitment to project accountability and task transparency by instituting new management of accounting and methods of reporting.

"With increased oversight of every dollar earned and spent, Acsys Interactive buoys its financial health, even in these difficult times," concludes Valencis. "And everybody wins! Because when Acsys strengthens its leadership position by avoiding the distraction of overleveraged business practices, the company ensures that it remains well positioned to deliver continued outstanding results to valued clients."

About Acsys Interactive

Acsys Interactive (acsysinteractive.com) is an award-winning, full-service interactive agency providing strategy, branding, design, digital marketing, software development, and hosting services with an emphasis on client results. Acsys Interactive takes a technology agnostic approach with expertise in Web 2.0, rich media, intranet, extranet, ecommerce, portal and mobile delivery. Its 10+ years of experience span across the consumer, financial services, insurance, healthcare, manufacturing, education, and non-profit industries. Clients include ESPN, Amica, Timex, ING, Blue Cross Blue Shield of Rhode Island, Sikorsky, and New York University. Acsys Interactive is headquartered in Farmington, CT, with an office in New York City.