SiteManager Suite Upgraded with New Search Portal Module

Acsys Interactive recently announced enhanced capabilities for SiteManager—an intelligent, intuitive, and modular software suite providing 360-degree site control. The addition of the new SearchManager module provides advanced reporting capabilities from site keyword searches to deliver marketing intelligence.

SearchManager enables detailed analysis and reporting about which content visitors are seeking, as well as who site visitors are. A full choice of reports highlights and analyzes search information in different ways. SearchManager presents multiple report views including top searches, full search term, zero results, and visitor company and IP address information.

By delivering intelligence about which key words and terms are being searched, SearchManager helps marketers, site managers, and content managers analyze and adjust terms and content availability to highlight what interests visitors the most. SearchManager includes a Flash plug-in which features the top ten keywords searched each week, on a site homepage. This information can be used to help improve site navigation and determine which content should be featured.

"SearchManager enables us to give users of our Web site an easy-to-use, familiar way in which to search for information on our site," said Jae Wiss, Business Analyst at OSHEAN, Inc. "It helps us achieve our strategic objective of making our Web site as user-friendly as possible."

SearchManager shows which keywords get searched frequently but which return zero results. This feature lets decision makers understand which potential new content should be added.

The new SearchManager module also enables visitor identification by IP or company address to present potential sales leads and business partners, as well as competitors looking at a site. Reports can block specific IPs from appearing on results so that decision makers get exact, targeted measures for every search criteria.

"SearchManager introduces a powerful new tool for site intelligence," said Acsys President Stan Valencis. "It automatically reveals site content requirements from a visitor perspective. This extends SiteManager's capabilities to bring marketing return on investment from interactive initiatives."

SearchManager delivers result views in both chart and list format and any report can be easily downloaded to several formats (e.g., .CSV, .PDF, .TIFF, .XLS, .XML) to import, save, share, or print.

About Acsys Interactive

Acsys, Inc. (acsysinteractive.com) is an award-winning, full-service interactive agency providing strategy, branding, design, eMarketing, software development, and hosting services with an emphasis on client results. Acsys takes a technology agnostic approach with expertise in Web 2.0, rich media, intranet, extranet, ecommerce, portal and mobile delivery. Its 10+ years of experience span across the consumer, financial services, insurance, healthcare, manufacturing, education, and non-profit industries. Clients include Amica, Timex, ING, Prudential, Fujifilm, Blue Cross Blue Shield of Rhode Island, Sikorsky, and NYU. Acsys is headquartered in Farmington, Connecticut with offices in New York.