Acsys Transforms Sikorsky Aircraft Site

Sikorsky Aircraft Corp. unveiled its new Web site during a ceremony at the Heli-Expo in Houston. The new Sikorsky site redesigned by Acsys Interactive combines video, audio and photo-realistic 3D aircraft models to form an immersive, highly tactile experience that accentuates the dramatic engineering and inspiring design of Sikorsky's aircraft. Sikorsky is a subsidiary of United Technologies Corp. (NYSE:UTX).

"The Sikorsky Web site is increasingly the company's 'front door' to a global audience and the first experience many people have with the Sikorsky brand," said company Vice President and Chief Marketing Officer Stephen B. Estill. "We view our Web site as an important business tool designed to help meet the increasing demands of the global marketplace."

The site, www.Sikorsky.com, offers a highly tactile experience, giving a true sense of dimension that lets people feel as if they are almost standing next to the aircraft. "We did a lot of research both internally and outside of Sikorsky to truly understand the needs, motivations and behaviors of people coming to our Web site," said John Pacelli, Vice President of Marketing for Sikorsky. "What it came down to is that people wanted to see more of our aircraft, have a look around and get closer to our product."

Navigation on the site is dramatically improved. The new design reflects Sikorsky's leadership and innovation, and offers a consolidated interactive view of Sikorsky products and services. It is designed to help build sales globally by giving users quick access to vital information.

Stan Valencis, President of Acsys, said, "We are ecstatic about helping Sikorsky bring its powerful brand assets to life on the Web. Through our unique Balanced Scorecard approach, we are able to align highly innovative solutions with client business objectives—creating powerful, immersive interactive experiences."

About Acsys Interactive

Acsys, Inc. (acsysinteractive.com) is an award-winning, full-service interactive agency providing strategy, branding, design, eMarketing, software development, and hosting services with an emphasis on client results. Acsys takes a technology agnostic approach with expertise in Web 2.0, rich media, intranet, extranet, ecommerce, portal and mobile delivery. Its 10+ years of experience span across the consumer, financial services, insurance, healthcare, manufacturing, education, and non-profit industries. Clients include Amica, Timex, ING, Prudential, Fujifilm, Blue Cross Blue Shield of Rhode Island, Sikorsky, and NYU. Acsys is headquartered in Farmington, Connecticut with offices in New York.

Sikorsky Aircraft Corp., based in Stratford, Conn., is a world leader in helicopter design, manufacturing and service. The company's mission statement reflects its long commitment to safety and innovation: "We pioneer flight solutions that bring people home everywhere … every time™." United Technologies Corp., based in Hartford, Conn., provides a broad range of high technology products and support services to the aerospace and building systems industries.