Acsys, Inc. to Develop New ECHN Hospital Web Site Focusing on Brand Management
04.18.06 Acsys, Inc., a full-service consulting firm that helps organizations achieve their business goals using Web technologies, today announced that Eastern Connecticut Health Network (ECHN), a not-for-profit provider of comprehensive healthcare services, has engaged Acsys to develop a new Web site that will energize their brand and add high-value patient options. The hospital's new Web site strategy focuses on building a strong online brand presence, highlighting the hospital's core service areas, and features some of the latest tools to be implemented in the healthcare arena; most notably, a new physician locator that will cross-reference physician publications, events, news, and seminars.
Acsys will also install their SiteManager™ product suite which will allow approved, non-technical hospital staff to manage the entire Web site's content, structure, and donation databases. Acsys will employ Search Engine Optimization and other offline marketing techniques to generate maximum site traffic, and to ensure the right audiences are attracted to the new site.
"We are looking forward to working with Acsys in developing a highly functional Web site designed to better serve our patients and our communities," said Andrew Beck, VP for Marketing, Communications & Public Affairs at ECHN. "Improving our site will go a long way to making the type of information our patients are interested in readily accessible."
Acsys has begun developing the Web site's new framework, brand and site identity, including:
- Physician Directory -Utilizing Acsys' PeopleManager™ product, staff will be able to add, change or delete physicians within the directory and develop activity reports.
- Content Management -Utilizing Acsys' HotSpots™ product, staff will be able to easily change and manage all unstructured Web site content and archive outdated information.
- Press Release Management -Using Acsys' NewsManager™, hospital staff will be able to manage and update their external communications process online.
- Web site Intake Forms - Utilizing Acsys' SmartForms™ product, hospital staff will be able to manage all inbound pre-registration forms, online donations, and event registrations.
"Partnering with eastern Connecticut's premier healthcare network offers an opportunity for Acsys to help benefit both a leading healthcare provider and a community. We're excited about the challenge and believe our experience as healthcare industry innovators will serve ECHN well," said Rob Grant, VP Strategy and Development at Acsys, Inc.
"Upon completion," Grant added, "we will have modernized the ECHN Web site and implemented online donations and other technologies beginning to emerge in the healthcare field."
The new ECHN Web site will continue to be located at
www.echn.org and will be re-launched in the second quarter of 2006.
About ECHN
Eastern Connecticut Health Network was formed in September 1995 with a partnership between Manchester Memorial Hospital and Rockville General Hospital. Today, ECHN is a not-for-profit health system that includes two hospitals, a nursing home, two wellness centers and many other health-care partners.