New Jersey’s Largest Healthcare Organization Chooses Acsys for Complete Online Rebranding of Six Divisions

Acsys, Inc., a full service consulting firm that helps organizations achieve their business goals using interactive technologies, today announced that Atlantic City, NJ based AtlantiCare Health System, an integrated system of services designed to help people achieve optimal health, has engaged with Acsys to develop comprehensive redesign of their existing Web presence across all six of their divisions. With more than 5,000 AtlantiCare staff members in over 56 locations in New Jersey, Acsys will be developing a multi-audience experience providing health and wellness content to healthcare consumers while promoting AtlantiCare's centers of excellence, specialized services and physicians.

Acsys will also be developing a significant amount of interactivity into the new Web site, enabling users to sign up for a class, apply for a job, make a donation or request an appointment with one of AtlantiCare's participating physicians. To facilitate easy navigation, Acsys will develop information architecture that makes all the information on the Web site available in three clicks or less.

"Our goal is to have a Web presence that has brand consistency and speaks to all our constituents," said Rene Bunting of AtlantiCare Health Systems. "We are very excited to partner with Acsys because of their deep experience in developing online brands for the healthcare industry and their commitment to bringing consistency and cohesion to the AtlantiCare brand."

"This comprehensive redesign will improve efficiencies, customer service, and it will provide AtlantiCare with the ability to increase their revenue online," said Rob Grant, Vice President of Sales and Marketing at Acsys, Inc. "We're eager to begin the process of articulating their message, increasing site visitors, and creating a better overall experience for the user."

The new AtlantiCare Web site will be found at www.atlanticare.org and is scheduled to be completed by year end.

AtlantiCare is an integrated healthcare system dedicated to transforming healthcare at the regional level by providing higher quality health and wellness services in Southeastern New Jersey. AtlantiCare includes AtlantiCare Regional Medical Center, the AtlantiCare Foundation, AtlantiCare Health Services, AtlantiCare Health Plans, AtlantiCare Behavioral Health (ABH) and InfoShare. The region's largest healthcare organization and largest non-casino employer, AtlantiCare's nearly 4,000 employees serve the community in more than 55 locations. AtlantiCare and its business units are governed by boards comprised of more than 70 volunteer community leaders. A not-for-profit organization, AtlantiCare's focus is to serve the community as a provider of health and wellness services.