Two Industry Leading Retailers Choose Acsys, Inc. for Corporate Web Site Redesign, eCommerce and Email Marketing

Acsys, Inc., a full service consulting firm that helps organizations achieve their business goals using interactive technologies, today announced the beginning of a partnership with Bernie's Appliances, Televisions and Bedding, a leading appliance, televisions and bedding retailer serving Connecticut, Rhode Island, and Massachusetts, and C.M. Almy, a world-wide supplier of decorative furnishings, apparel, and worship-related products for churches and religious institutions. Acsys is engaging in two distinct programs designed to create unique online brands that increase Web site traffic, improve brand messaging, consistency, and elicit the desired consumer response.

The new Web presence for Bernie's Appliances, Televisions and Bedding will clearly articulate their mission and vision, and Acsys will be providing them with the tools to conduct email marketing campaigns via their MailManager product. By doing so, Bernie's Appliances, Televisions and Bedding will have a marketing solution that will allow them to send email messages to their consumers, provide real-time trackable results, and provide recipients with the automated tools for opting-in and out of the distribution list. The end result will be a process for communicating directly with their customer base and the potential for increased sales and Web site traffic.

"We chose Acsys because they understand the needs of a consumer-based business and we are looking forward to implementing their recommended changes," said Milton P. Rosenberg, President of Bernie's Appliances, Televisions and Bedding. "Providing us with the tools to speak directly to our customers will be of great value, and we foresee a significant return on our investment."

In an effort to provide their customers with a better online shopping experience and capture more eCommerce revenue, Acys will be creating a new brand and Web site identity for C.M. Almy that will be optimized for eCommerce. Acsys will employ the Microsoft Commerce Server platform which will allow non-technical users to have full control over the data and functionality of their online store. Acsys will also be creating personalized shopping tools, developing custom software for order process management, and installing product and category managers, all designed to make the online shopping experience enjoyable for the consumer while offering complete customization for C.M. Almy.

"We're very excited to begin the process of updating our eCommerce offering and providing our staff with the tools to manage the process internally," said Steve Fendler, President of C.M. Almy. "Acsys has developed a comprehensive strategy, and with their experience in eCommerce, we look forward to not only having a new online identity, but a service offering our customers are sure to appreciate."

"We're very pleased with the opportunity to partner with these distinct and well known retail companies, and we look forward to bringing increase functionality to their online brand," said Rob Grant, Vice President of Sales and Marketing at Acsys, Inc. "Our retail reputation is growing rapidly and we look forward to helping our clients make the best technology decisions."

Bernie's is New England's largest family and employee owned Appliance, Television and Bedding retailer. The company was founded by Bernie Rosenberg in 1947. Initially, Bernie sold televisions and radios from his gas station until he opened his first showroom as Bernie's TV and Appliance in Bloomfield, Connecticut in 1953.

Milton Rosenberg continues to carry out his father's legacy through his commitment to operating the business based on the values: Caring, Quality, and Integrity. Bernie's distinguishes themselves from the competition by their proven ability to showcase and sell better, value-added goods and services and by consistently providing customers with unparalleled fast and efficient home delivery and installation 7 days a week, 362 days a year, to over 250 towns in more than 600 zip codes within their tri-state trade area.

C.M. Almy is America's foremost designer and maker of clergy and choir apparel, decorative furnishings for church interiors, and worship supplies. Founded in New York City in 1892 as a clerical tailor shop, today Almy operates a manufacturing and distribution center in Pittsfield, Maine, and marketing and customer service center in Greenwich, CT. Almy pioneered the use of catalog marketing to create a national customer base in the 60s and 70s. Its first-generation Web site now generates 10 percent of overall sales and Almy views e-commerce as an important part of its continuing effort to serve customers in the USA and abroad.