New England Based Heavy Civil Construction Firm Chooses Acsys, Inc. for Improved Internet Branding Initiative

Acsys, Inc., a full service consulting firm that helps organizations achieve their business goals using interactive technologies, today announced the commencement of a Web site rebranding initiative for The Middlesex Companies, a diversified corporation covering all aspects of the construction industry in New England and Florida. The Middlesex Companies chose Acsys to develop a strategy around their marketing objectives by creating a revitalized online presence focusing on their construction services, construction materials, company news, human resources and safety. The new Web site will be found at www.middlesexcompanies.com.

"Acsys conducted creative sessions with our key Web stakeholders to gain a better understanding of our business and marketing objectives to ensure our Web enhancements are consistent with our offline messaging and marketing plans," said David Socci of The Middlesex Companies. "We are also excited that Acsys will be hosting our site, enabling us to modify and update the site with just a phone call to our site architect."

In an effort to create a site identity that is complementary to The Middlesex Companies existing brand, Acsys is developing a graphical design treatment for the home page and the tier one, two, and three navigation pages which provide a unified platform for their messages and site content. In addition, Acsys is making all the information on the site available in three clicks or less. By doing so, it not only provides the user with a Web site that has an intuitive, easy to follow layout, but also enables Acsys to conduct easy site maintenance and updates, thereby saving The Middlesex Companies money for any site enhancements that are done in the future.

"Partnering with The Middlesex Companies is exciting because we're playing a pivotal role in their marketing efforts as they look to expand their construction operations," said Rob Grant, Vice President of Sales and Marketing at Acsys, Inc. "We look forward to turning their current Web site from a static experience, into an engaging platform that can be used as a real business tool."

The Middlesex Companies are diversified companies covering all aspects of the construction industry. From producing and installing bituminous concrete, to constructing marine, rail, bridge, site and heavy civil construction projects, Middlesex prides itself on flexibility, reputation for accelerated schedules, and for providing the best value for their clients.

With corporate offices in Littleton, MA and regional offices in both Berlin, CT and Orlando, FL, Middlesex has grown into a leader in the construction industry in New England and Florida. With vast experience, they can offer complete construction solutions for any construction or engineer project. The Middlesex Companies founded in 1972 operates under a comprehensive safety program, which is carried out and enforced at every project location. Many prestigious safety awards have honored this commitment to safety.