Acsys, Inc.’s eMarketing Practice Group Develops ROI Generating Online Marketing Programs

Acsys, Inc., a full service consulting firm that helps organizations achieve their business goals using interactive technologies, today announced it is experiencing significant momentum within its newest practice group, eMarketing. The comprehensive service and newly launched ResultsBuilder product line complements the company's award-winning design practice by helping clients enhance their online brand through search engine optimization, search engine and email marketing, Web advertising, and Web statistical analysis.

Acsys' unique eMarketing methodology helps clients prioritize their marketing goals at both a strategic and tactical level by identifying and addressing key business needs. Through creative design and ongoing campaign management, Acsys is able to dramatically increase Web site traffic and visibility, increase sales, and improve differentiation amongst competitors.

A company that is leveraging Acsys' eMarketing practice is The Fletcher-Terry Company, a world leader in developing product technology for professional glaziers, glass manufacturers, stained glass artisans, professional framers and crafters. The Fletcher-Terry Company needed a way to optimize the content of their Web site for organic search engines, allowing for not only a higher ranking, but increased visibility and traffic from their customer base. To accomplish this, Acsys conducted keyword research and developed a Search Engine Ranking Report, outlining where Fletcher-Terry.com currently stands among their competitors. Acsys also developed a comprehensive list of relevant keywords and phrases around the client's business and developed a comprehensive report that outlines all of the structural issues that must be addressed in order for the site to optimized. Based on the review and recommendations as well as the keyword research, Acsys will optimize the top pages of the Web site, utilizing HTML structural changes as well as content editing.

"We are very excited to partner with Acsys as we begin a search engine optimization program, using it as a first step in building an integrated eMarketing program," said Curt Brey, Vice President of Marketing and New Product Engineering at The Fletcher-Terry Company. "Acsys recommended conducting a SEO program to start because it will generate much higher traffic to our Web site without the additional monthly fee commonly associated with paid placement programs. We look forward to continuing and building our program with them."

"eMarketing has evolved into a key component of a company's advertising and marketing program, and with our unique methodology, we're able to address the key concerns of a company's online sales and marketing initiatives," said Jonathan Davis, Director of eMarketing for Acsys, Inc. "Through our strategic analysis and ongoing monitoring, we're able to help clients differentiate from their competition, drive traffic to their Web site and increase sales - that's an attractive combination for the many businesses that leverage the Internet as a sales channel."