Acsys Announces SiteStats Product Upgrades

Acsys today announced upgrades to its SiteStats site analysis tool.  SiteStats helps organizations to improve site navigation and goal completion by providing a click-by-click snapshot of how visitors access, navigate, and use their sites. 

The latest launch of the product includes more in-depth information than was previously available.  Acsys works with clients individually to design a custom report and analysis model that summarizes visitor behavior on key pages of interest. The report, which provides data for visits as recent as the preceding day, can include analysis of traffic patterns to help in determining demographic information and times of peak traffic.  Information captured by SiteStats identifies certain habits of individual visitors, such as visit recency and frequency, to assist marketers in segmenting their lists for more effective marketing.

"Site analysis is one way for organizations to increase ROI," said Stan Valencis, President and CTO of Acsys. "By understanding traffic patterns, marketers can evaluate the success of loyalty campaigns, and improve site navigation and features to drive goal completion".

SiteStats is easier to perform, faster, and more reliable than the standard time consuming process of gathering, consolidating and analyzing Web server log files. SiteStats collects information directly from visitors' browsers to provide more accurate information than log files, which don't always capture all visitor activity.